Teaching SM Synopses - My plan to teach social media includes these three topics, in order of presentation: Facebook, Blogging, Twitter and HootSuite. Yes, that sounds like four topics, but Twitter and HootSuite will be combined for one session. Some of the material I’ll present presumes you have a website and are planning to drive traffic to that website as a part of your overall strategic marketing plan. This means you will have to either create or modify your website to accommodate the sales pitch generated by your social media campaigns. If you need help with your website, that is one of many services offered by Rouzell Enterprises, Inc., so please keep this in mind when taking on the knowledge necessary to launch your social media campaign as a strategy for building and marketing your business. Facebook - We will begin with why and what you should post, including how often and how to tie it to the need for people liking your posts. Our discussion will include a full demonstration of starting a business page on Facebook, along with how to promote your new page by leveraging your existing client database and other contact databases you may have. We’ll also show you how to use several methods to update your status and add to the content of your business page. Fresh material in a constant flow is the key to success with Facebook. Blogging - We will show how to use your existing website to create a blog page. There are many ways and many platforms available to begin your blogging experience. You also have to consider your approach to blogging as a way to engage your audience on at least two levels, one being a way to allow them to see the human being(s) behind your product or service and the other being a way to provide more in-depth information about your offering. There is a way to use a hybrid approach to appeal to a wider audience. Blogging allow for a kind of “free form” approach to marketing as you are free to explore a wide variety of topics that will engage your clients and prospects and keep them coming back for more. As long as they keep coming back, you have opportunities for additional sales! Twitter and HootSuite - Twitter may be the most misunderstood and underused of the social media arsenal, as many people simply don’t get the simplicity of the short message. We will explore how to generate a powerful message, with a hook and the bait to bring your customers to your website. It’s a fairly simple process, once understood, easily implemented through various means. HootSuite is a utility to tie together your Tweets, Facebook posts, and your Blog; combining the power of all three in an easy to use console that allows you to post updates in a few minutes to many sites.
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